Choose one of the handful of models Jeep currently makes, to see the right tires by preference whether it’s an All-Season or rugged tire built for tough terrain.
The History Of Jeep
Jeep officially began the production of its timeless SUVs in 1941 by the Willys-Overland Company. While the company is not as popular or storied as some of the others out there, it was the second-largest manufacturer of automobiles in the United States from 1912 to 1918, second to only the automobile manufacturing giant, Ford.
Unfortunately, Willys-Overland was unable to maintain the level of success as the only other company that overshadowed it.
After nearly two decades of hardship, including fighting off the Great Depression and battling bankruptcy, Willys-Overland was finally able to rise from the ashes of financial despair in 1941. The company found its biggest consumer in the form of the United States military when it released the very first Jeep, the Willys MB Jeep, that was manufactured specifically for military use during World War II. The ever-popular and stylish Jeep Wrangler models from past and present all started with the blueprint for the Willy MB Jeep. That first vehicle was the blueprint for Jeep’s most popular model and is proof that the base design was timeless, as it has changed very little over the past 79 years. This was the first mass-produced vehicle with a 4×4 drivetrain. The Willy MB Jeep had officially created its own market in the automobile industry with an automobile design that had very little competition
In 1945, after the war, Willys-Overland looked to build upon on their newfound success and began producing the Willys CJ model Jeep. This was also known as the “Civilian Jeep”. 5 years later, Willys-Overland decided to officially trademark the name “Jeep” and took sole ownership of the name. The company was on the rise.
But dark times were right around the corner.
The Willys-Overland company was bought out in 1953 by the Kaiser Motor Company. Afterward, the Jeep bounced around for 34 long years before finding an official home with Chrysler in 1987. This began a new era for Jeep. The Jeep Cherokee Sport models of the 90s are still some of the most popular models that the brand has ever produced. After a merger with Daimler-Benz in 1998, the Jeep Cherokee Sport would disappear completely shortly after the turn of the century. The Jeep Wrangler models would continue to be the standard amongst Jeeps, but the other offerings of the Jeep lineup were not enough to replace the brand’s second-best model. But a merger with Fiat in 2014 changed everything.
Today, Jeep has eight different models for customers to choose from. They even revived the popular Jeep Cherokee with updated technology and more modern design. Jeep is thriving in the SUV market and the Wrangler and Cherokee are kings amongst the 4×4 community. Jeep revolutionized the SUV market and, while it did spend a long time in the dark, it has once again emerged as a top brand in the market it created. With vehicles made for any terrain, Jeep keeps its drivers moving forward, no matter the obstacles that stand in your way.